B2B Marketing Operations & Salesforce Consulting

I’m Tom Marples - a B2B Marketing Ops transformation lead specialising in Salesforce, platform migrations, agentic marketing and multi-year strategy.

I optimise Salesforce and marketing automation setups, design end-to-end lead and revenue processes, improve data quality and reporting, and build multi-year Marketing Ops roadmaps.

Contact me so we can discuss your goals and challenges - and see whether I'm the right partner for you.

Tom Marples
Administrator Certification Marketing Cloud Account Engagement Consultant Certification Marketing Cloud Account Engagement Specialist Certification Platform App Builder Certification Sales Cloud Consultant Certification Business Analyst Certification CRM Analytics and Einstein Discovery Consultant Certification AI Specialist Certification

Platform Implementations & Migrations

I lead platform implementations and migrations - whether you’re working with Salesforce, a specialist partner, or a mix of internal and external teams.

I define requirements, design the future-state approach (lifecycle, data, reporting, consent), and oversee delivery across stakeholders. This avoids the common situation where a platform is “implemented”, but processes, data and reporting don’t line up in practice.

Marketing Ops Transformation Roadmaps

I build multi-year Marketing Ops roadmaps based on your budget, and what’s actually happening in your systems today. That includes lifecycle and routing, data quality, reporting/attribution, use of AI and agentic marketing, team ways of working, and the gaps holding you back.

You get a phased plan with priorities and quick wins, so you know what to tackle now vs later - and understand how marketing and sales can become more closely aligned.

Fractional Marketing Ops Leadership

Part-time, senior Marketing Ops leadership for organisations that don’t need a full-time Head of MOPS but do need the function run properly. I can own lifecycle, governance, reporting and platform improvements, and coach your team on processes, best practice and how to get more value from the tools you already pay for.

Salesforce Lifecycle & Revenue Process Design

I design and improve how leads and accounts move through Salesforce - routing, qualification, stage definitions, automation, reporting and governance - so marketing and sales operate on one joined-up process. The goal is a seamless sales cloud setup your sales team can use confidently, with reporting leadership can rely on.

Account Engagement (Pardot) Optimisation & Transition Planning

If you’re using Account Engagement (Pardot), I can help make it more reliable and optimise your setup and processes - data, automation, clear lifecycle stages and reporting frameworks. If you’re thinking of moving away from Pardot, I can help you plan your migration, pick the right platform, and make sure it starts with the right foundations in place.

Why Work with Me?

I bring a mix of technical hands-on Salesforce delivery and senior Marketing Ops strategic leadership. Clients come to me when they want premium-agency calibre work, without junior hand-offs and inflated costs. You get one senior person who can both design the approach and actually implement it.

8x Salesforce Certified

Certified across Admin, Sales Cloud, MCAE and CRM Analytics - with a practical focus on project management, technical setup and platform delivery.

Proven Track Record

I’ve led Marketing Ops at a FTSE business and supported dozens of B2B teams - improving lifecycle, governance, reporting and platform performance.

Strategic Knowledge

I build multi-year roadmaps that leadership can fund and teams can execute - focused on practical sequencing and measurable outcomes.

Agency and Client-Side Experience

I’ve worked on both sides of the table, giving me a deep understanding of business needs from both perspectives.

End-to-End Expertise

From lifecycle and data design through to reporting foundations and platform delivery, I make sure the system works end-to-end, not just at go-live.

Save on High Agency Costs

You work directly with me - no junior hand-offs and no layers of overhead. I'm transparent about my services and you get senior expertise, consistently.

Contact

Drop me a message and we’ll book a short call to run through your setup, what you’re trying to achieve, and whether I’m the right fit for you and your team.

Frequently Asked Questions

Most commonly: Leadership for platform implementations or migrations, lifecycle and reporting fixes, platform optimisation, data governance and strategic roadmaps for marketing transformation.
Yes. I generally act as the client-side lead: clarify requirements, shape the future-state design, keep delivery aligned to outcomes, and support UAT, adoption and reporting.
A roadmap/strategy starts with an honest assessment of your current setup - systems, data, process, reporting and roles - then maps a staged 2–3 year plan across lifecycle, governance, reporting and platform changes.
Yes. This works well when you want senior ownership without a full-time hire — typically a set number of days per month to run MOPS properly and ensure there is continous improvement.
Most work is either fixed-scope projects (audit, lifecycle redesign, roadmap, implementation support) or ongoing retainers. After a short call to understand your situation and requirements, I will propose a clear scope and approach.
Primarily B2B organisations with long sales cycles — manufacturing, engineering, technology, SaaS and professional services — usually with Salesforce already in place.
Yes. Preparation is mostly about use cases, data and consent structure, integrations, reporting requirements, and agreeing what gets migrated vs rebuilt. I can also support delivery alongside a partner.
It depends. If Pardot is unstable or underused, it can often be improved quickly. If you’re outgrowing it, the priority becomes transition planning so you don’t carry technical debt into the next platform.
Usually a short discovery call, access to key reports and process documentation (if it exists), and a clear view of who owns decisions across marketing, sales and systems.